Measure · every plan
How much, how strongly, and when
In every plan: the DF Index and positive and negative sentiment, weighted by reach. From The Focus up: the emotional profile and a full quantitative analysis of mentions, voices and reach.
Brand reputation intelligence
DF Decoding Fame
What people say about your brand, and what it means.
Every day, customers, communities and critics talk about your brand in public. DF measures that conversation with AI and turns it into a clear reputation index. With The Wisdom plan, our senior researchers also read what lies behind it, so you see not only how your reputation moved, but why.
One model. Two layers. Both answers.
Numbers show what is happening. Reading shows why.
Understand · The Wisdom plan
Who is speaking, why, and what it means
Senior researchers read the comments behind the numbers: voice types, themes, who gets the blame, what people ask for, and the stories behind each turn of the line.
How DF works
From public conversation to a clear decision
01 · Listen
Authentic public mentions from Facebook, Instagram, TikTok, X, YouTube and news sites. Duplicates and the brand's own posts are removed.
02 · Score
AI rates every mention as positive, negative, neutral or mixed, and how strong it is.
03 · Weigh
Each mention counts by its reach: followers, views, engagement.
04 · Feel · The Focus and The Wisdom
Emotions in every mention: anger, joy, surprise, sadness and disgust, as well as neutral.
05 · Index
Everything comes together in the DF Index, one 0–100 measure tracked day by day.
06 · Read · The Wisdom
Our researchers interpret it: what drove each peak and low, and what to do next.
Plans and pricing
Three ways to see your brand
Every plan covers your brand and one competitor. Each plan builds on the one before; The Wisdom adds the qualitative reading by our senior researchers. The best price comes with a 1-year subscription; a monthly subscription is also available. All prices exclude VAT.
The Glance
captures the immediate horizon
€600 / month
with a 1-year subscription
Monthly subscription€750 / month
Each additional brand+€200 / month
Included
- ✓Positive and negative sentiment
- ✓DF reputation index
Ideal for: a monthly health check of your brand.
The Focus
sharpens the lens
€800 / month
with a 1-year subscription
Monthly subscription€950 / month
Each additional brand+€350 / month
Everything in The Glance, plus
- ✓Emotional profile
- ✓Quantitative analysis: mentions, voices and reach
The Wisdom
reveals the unseen
€1,000 / month
with a 1-year subscription
Monthly subscription€1,150 / month
Each additional brand+€450 / month
Everything in The Focus, plus
- ✓Qualitative reading by our senior researchers
- ✓Interpretation and recommendations
Who is speaking, who they hold responsible, memory as part of reputation, the stories behind the line, key findings and what we recommend.
Choose the depth you need
| What you receive | The Glance | The Focus | The Wisdom |
|---|---|---|---|
| Positive / negative sentiment | ✓ | ✓ | ✓ |
| DF reputation index | ✓ | ✓ | ✓ |
| Emotional profile | – | ✓ | ✓ |
| Quantitative analysis | – | ✓ | ✓ |
| Qualitative reading | – | – | ✓ |
| Interpretation and recommendations | – | – | ✓ |
Reports come as editable PowerPoint, PDF and Excel. Every number leads back to a real comment.
Optional add-on · with any plan
In-depth interviews
When you need in-depth information, we run targeted online interviews with the voice types DF found. Listening generates hypotheses; interviews test them.
€150 / interview
See what DF finds about your brand.
Ask for an anonymised sample report, or a pilot month for your own brand.