Our solutions
Honest, practical, simple insights. Our own research tools, built over decades of work, alongside every classic method, ad hoc or syndicated.
Brand, culture and ideas
The questions are obvious. The answers are not.
Where does your brand stand? How do competitors compare? What are its strengths and weaknesses, and how close is it to its clients? Core brand-equity principles, advanced statistics and current marketing codes give you a clearly defined brand profile, not a vague mix of values.
Real corporate ethnography.
Not every project called ethnography is ethnography. We observe and take part on location, in real time, and let the categories and meanings emerge from the field, so you see culture and behaviour from the insider's point of view.
“Corporate ethnography isn't just for innovation anymore”: it now serves strategy and long-range planning too. Ken Anderson, Intel, in Harvard Business Review.
When there is too much noise to decide.
Design thinking and creative ideation, combined with qualitative techniques, decision models and business theory: empathy, creativity and rationality working together towards a specific, tangible and sustainable solution.
Reality is not what it looks like on social media…
Syndicated
How shoppers see retail chains, from supermarkets to electronics, telecoms and technology, and how each shopper segment behaves with them. Equity principles plus cluster analysis.
Syndicated
The how, what, when and why of everyday life, from breakfast and snacking to mobile use and going out. Weekly consumer diaries capture real facts and doings, not an average of perceptions: your consumers' insider stories.
Advertising that works
Is my ad working? Advertising gains are not easy to measure, and ROI is not the only index that matters. Built on long experience in advertising effectiveness and adapted to OTC, O.A.S. is not just an ad-recall tool: it weighs countable and non-countable factors to give a wise answer.
“Not everything that can be counted counts, and not everything that counts can be counted.”attributed to Albert Einstein
“Don't raise your voice, improve your argument.” Desmond Tutu
Syndicated
Accurate patient information from records supplied by a panel of physicians: specialty involvement, prescribing behaviour, and prescription patterns by comorbidity and patient profile.
Adherence among chronic patients averages around 50%. We find the patient leakages and their causes, segment patients by adherence behaviour and test your adherence programmes, combining primary data and statistical models into one adherence index.
Even a strong product can meet KOL resistance and inertia. Variations of the Delphi method and advocacy techniques from politics and public affairs build real support for your brand.
Plus FMCG, finance, retail and telecoms
Guest experience, destinations and resorts across Europe and Asia.
Retreats, wellness travel and wellbeing brands: what people seek, and what brings them back.
our signature ✦
Public conversation, measured and explained.
DF Decoding Fame →