Insights, shared freely.

New · 2026 · Methods

AI reads faster. People still mean more.

What artificial intelligence changes in market research, and what it doesn't.

New · 2026 · Tourism

Greece is looking east. Is it listening?

Asian travellers are Greek tourism's fastest-growing opportunity. Winning them takes more than new flights.

2015–2020

Society

The refugee years

A country at Europe's edge, and what it taught us about measuring public mood

2016

Consumer health

Wellness is the next trillion-dollar industry. OTC drug sales lead the way!

Consumer health is set for fast growth. Three trends companies should watch.

2016

Trends

Why are trends important for business? Why is identifying trends the real new trend?

With a thought from Scott Cook, founder of Intuit, on technology-led revolutions.

2016

Healthcare

One in three babies born this year will live to the age of 100!

Ageing populations, non-communicable diseases and treatment adherence.

2016

Methods

Mobile surveys are here to stay!

Mobile is now the main route to the internet worldwide, and research has to follow.

2016–2025

Food & drink

Small batch, big shift

Craft beer, specialty coffee, organic food and the new way Greece eats and drinks

2016–2026

Media

Always on

Ten years of social media overexposure, and why Greece is now drawing a line. Updated November 2026.

2017–2026

Real estate

The property boom: will it last?

Eight years of rising prices, and what the data says about what comes next

2018–2025

Housing

Home, unaffordable

Airbnb, golden visas, digital nomads, and a generation priced out

2019–2023

Health

The quiet burden

Mental health in Greece, measured in healthy years lost

2020–2022

Health & society

When the world stopped

COVID-19, globally and in Greece: what changed, and what stayed

2021–2025

Climate

Living with heat

Wildfires, heatwaves, floods and eco-anxiety: Greece on the front line of climate change