Need to learn more about how shoppers think and perceive retail chains?
Need to learn more about how different shopper segments behave and relate with retailers?
Retail Trace is a syndicated market research solution that accommodates the need for valuable shopper information.
Retail Trace is designed to investigate the trace of retailers based on the image perceptions of different shopper segments.
Retailer areas under concern: Super Market, Electronics, Telecommunications, Technology
Our approach is a combination of fundamental
equity market research principles, together with clustering analysis.