Sometimes, your product or service is, by all means, outstanding. Still though, KOLs tend to doubt it or even reject it!
Is it possible to use variations of the DELPHI method or other Advocacy techniques to reverse the flow?
Advocacy Advisory Boards are applied in those cases, where, a brand needs strong support for or recommendation of, in order to overcome KOL resistance and inertia.
Advocacy techniques are used widely in politics and public affairs, having accumulated a wealth of knowledge that marketing borrows from.
“Don't raise your voice, improve your argument”
[Address at the Nelson Mandela Foundation in Houghton, Johannesburg, South Africa, 23 November 2004]
― Desmond Tutu, Anglican Bishop & Human Rights Activist