“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein

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Why is it necessary to measure advertising effectiveness?

Advertising gains are not easy to measure. ROI is not the only index that matters.

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The questions are many and the answers should be combined in order to reach to the conclusion: Is my ad working?

OTC Advertising Spy is not just an ad recall tool, it is a wise approach that takes into consideration both countable and non countable factors, influencing advertising success.

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OTC Advertising Spy (O.A.S) is the result of a strong & long expertise in measuring advertising effectiveness. Now it is designed to focus on the OTC market!

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